At just 25 years old, Molly-Mae Hague has cemented her position as one of the most successful influencers to emerge from the UK reality show Love Island. Since her appearance on the fifth season in 2019, Molly-Mae has transformed her public persona into a multifaceted empire, spanning business ventures, brand partnerships, and even her own documentary series. Here’s an in-depth look at how she built her impressive £6 million ($7.3 million) fortune and continues to thrive in the competitive influencer landscape.
Early Life and Background
Born on May 26, 1999, in Hitchin, Hertfordshire, Molly-Mae grew up with her parents, both of whom were police officers. From a young age, she exhibited a strong work ethic, holding jobs as a lifeguard, hairdresser, and even a toilet cleaner. Her first foray into public life came through beauty pageants, where she won titles like Miss Teen Hertfordshire in 2015. However, it was her budding presence on YouTube, starting in 2016, that laid the groundwork for her career as an influencer.
By 2018, Molly-Mae’s content—focused on fashion hauls and beauty tips—was gaining traction, and her Instagram account was steadily growing. This digital presence caught the attention of Love Island scouts, leading to her casting as a “bombshell” contestant in 2019.
Love Island Fame and Relationship with Tommy Fury
Molly-Mae entered Love Island and quickly paired with professional boxer Tommy Fury, capturing the hearts of viewers. Although the couple finished as runners-up, their relationship became a significant focus post-show. Their public romance lasted five years before ending in August 2024 amid allegations of Tommy’s infidelity. Despite the split, the relationship helped propel Molly-Mae’s early fame and contributed to her growing platform.
Business Ventures and Brand Partnerships
PrettyLittleThing: The Career Game-Changer
Molly-Mae’s partnership with PrettyLittleThing (PLT) began shortly after her Love Island stint. In 2019, she signed a £500,000 deal to become a brand ambassador, traveling to Los Angeles for campaigns. By 2021, she had risen to Creative Director, reportedly earning £400,000 a month (£5 million annually) in this role. She oversaw product launches and brand direction before stepping down in 2023 to focus on her daughter, Bambi, and other ventures.
Filter by Molly-Mae
Capitalizing on her glowing skin, Molly-Mae launched Filter, a self-tanning brand, in 2019. The line quickly gained popularity in the UK, selling in major retailers like Boots. The brand’s offerings have since expanded to include accessories like scrunchies and makeup bags. Filter reportedly earned £11,000 per week in its early years and remains a cornerstone of Molly-Mae’s income, with a valuation close to £1 million as of 2025.
Maebe Clothing Line
In September 2024, Molly-Mae launched Maebe, her own clothing brand. The line focuses on timeless, capsule wardrobe pieces, aligning with current fashion trends. Despite initial backlash over pricing and quality, the launch was a commercial success, with restocks selling out in minutes. Maebe’s Instagram page now boasts over 600,000 followers, further solidifying her influence in the fashion industry.
Other Major Endorsements
Molly-Mae has also partnered with numerous high-profile brands, including BeautyWorks, Look Fantastic, and L’Oreal. In 2024, her seven-figure deal with L’Oreal marked one of her biggest endorsements yet, showcasing her clout in the beauty sector. Additionally, she continues to command £20,000 per Instagram post, thanks to her 7.5 million followers.
Amazon Prime Documentary: Molly-Mae: Behind It All
In January 2025, Molly-Mae’s documentary series, Molly-Mae: Behind It All, premiered on Amazon Prime. The show offers an intimate glimpse into her life, from navigating motherhood to launching Maebe. Described as “raw and real,” the series highlights the challenges and triumphs of balancing public scrutiny with personal growth. Early buzz suggests the documentary will be a significant success, potentially leading to future seasons.
Real Estate and Investments
Molly-Mae’s real estate investments reflect her lavish lifestyle. In 2022, she and Tommy Fury purchased a £4 million mansion in Cheshire. Following their breakup, she continues to reside in the home with her two-year-old daughter, Bambi. Molly-Mae is also known for her collection of luxury cars, including a Mercedes G-Wagon, and an array of designer bags.
Molly-Mae’s Net Worth in 2024
According to The Sun, Molly-Mae’s net worth exceeded £6 million by the end of 2024. Key contributors include her earnings from PrettyLittleThing, Filter, Maebe, and lucrative brand endorsements. In 2023 alone, she reportedly earned £3.4 million. Her wealth underscores her ability to turn reality TV fame into a sustainable business empire.
Personal Life
Despite her professional success, Molly-Mae’s personal life has been under constant scrutiny. Her split from Tommy Fury dominated headlines in mid-2024, as did her role as a single mother to Bambi. In her documentary and interviews, she has spoken candidly about the pressures of balancing her public and private lives, further endearing her to fans.
What’s Next for Molly-Mae?
With her documentary gaining traction and her businesses flourishing, Molly-Mae shows no signs of slowing down. Whether it’s expanding Maebe, pursuing new brand partnerships, or delving deeper into the world of media, her entrepreneurial spirit ensures she will remain a fixture in the public eye.
Molly-Mae Hague’s journey from small-town Hertfordshire to a multimillionaire influencer serves as an inspiring example of leveraging opportunities and staying true to one’s vision. At 25, she’s just getting started.